The professional bull riding world is mourning the loss of a true legend. Gene Owen, a veteran stock contractor and a quiet giant in the sport of bull riding, passed away on Thursday at the age of 66 while doing what he loved most—riding alongside his children and grandchildren on the land he built with his own hands.
How did Gene Owen die? Gene Owen’s Cause of Death?
Gene passed away in an accident at his arena on the morning of June 27, 2025, while riding with his family. It was a sudden and unexpected loss.
Gene, who was born in 1958 and resided in Big Cabin, Oklahoma, died suddenly in an accident at his arena. Originally from Choctaw, OK, Gene had spent more than 40 years shaping the world of professional bull riding, not with flash or fanfare, but with grit, humility, and unwavering dedication.
American Bucking Bull Inc. shared in a statement, “We are saddened to hear of the passing of Gene Owen earlier today. Say a prayer for his loved ones as they navigate his sudden passing.”
His final moments, family members say, were spent doing exactly what filled his heart—riding with his grandkids in the arena that had long been his sanctuary. “He left this earth the way a cowboy would hope to,” friends reflected, “with his boots and spurs on, surrounded by hoofbeats and heartbeats.”
Over the decades, Gene’s name became synonymous with excellence in bull riding. His stable of legendary bulls helped shape PBR history. Among them were Cochise, Seven Dust, Lil 2 Train, Moonlight Party, and Always Been Crazy. But none captured attention quite like 19H Man Hater — the fierce, world-famous bull that took home two YETI World Champion Bull titles.
Gene once said he wouldn’t part with Man Hater for a million dollars. “At one hundred thousand dollars per title, he would need ten,” he joked. But those close to him knew the connection went far deeper than prize money. Gene loved that bull like family.
Though the titles and accolades piled up, Gene never craved the spotlight. He consistently credited others—his co-owner Jane Clark, the riders, the bulls themselves, and his Lord and Savior, Jesus Christ. Gene was a man of deep faith, humility, and purpose. He was in it for the ride, not the recognition.
His impact wasn’t limited to the chutes. Behind the scenes, Gene was a mentor, a friend, and a pillar in the PBR community. He had time for everyone—a quick laugh, a thoughtful story, or proudly showing off photos of his grandkids.
“He changed the sport,” one fan shared. “Not with noise or ego, but with steady conviction and quiet grace. You always felt better just being around him.”
Gene Owen is survived by his longtime partner and best friend, Lari, his son, his daughter, and four beloved grandchildren. In addition to his family, he leaves behind a legacy felt by thousands—riders, fellow stockmen, and fans who were touched by his passion and presence.